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IPREX EXPANDS IN NORDIC REGION WITH ELECTION OF PR AGENCY MANIFESTO IN FINLAND
March 9, 2010
IPREX, the worldwide corporation of independent public relations and communication firms, has expanded its coverage in the Nordic region by electing PR Agency Manifesto as a partner in Finland.
Founded in 2000 by the three current owners, Harri Kammonen, Mikko Koistinen and Antti Etelämäki, Manifesto has built a strong reputation in three main fields:
• Strategic consulting (in external and internal communication) including change communication, communication management and research
• Media relations especially in the ICT and consumer sectors
• Marketing PR to support b-to-c customers' sales and marketing activities.
The firm's emphasis on methodological, creative and measurable solutions has driven significant growth, and Manifesto now works with some of Finland's largest companies, from Alma Media (publishing), to Fazer (food), Kamppi Shopping Center (retail) and Area (travel). In addition, its portfolio of international clients continues to expand and includes Capgemini, Henkel and Oracle.
Manifesto conducts regular research into the PR industry, ranging from a report on communication processes in Finnish businesses to a study of the role of social media in PR. The firm is a previous winner of the "PR Agency of the Year" title (awarded by PROCOM, the Finnish Association of Professional Communicators).
President of IPREX EMEA, Christian Hannestad (The Communications Business, Edinburgh), commented: "Recent economic conditions have prompted ambitious PR firms to look beyond their own markets, and consequently we are seeing increased interest in IPREX from companies looking for high quality partners in key locations.
"The consultants at Manifesto already have valuable experience of executing client programs in foreign markets and we are all looking forward to working with them."
Manifesto Partner Harri Kammonen said: "We are very excited to become a member of IPREX. The network gives us a great opportunity to broaden our PR services to Finnish companies on a global scale. And on the contrary, we can now help customers of other IPREX agencies to execute PR in the Finnish market."
About IPREX
IPREX is one of the world's major corporations of independent public relations and communication firms. Founded in 1983, its 68 partners have 88 offices in North and South America, Europe, the Middle East, and Asia Pacific, with annual revenues of $130m. Its 1,200 professionals provide a comprehensive range of services for some of the world's most successful companies.
