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IPREX OFFERS TOTAL NORDIC COVERAGE AS COPENHAGEN-BASED OPERATE A/S JOINS
March 16, 2010
IPREX, the worldwide corporation of independent public relations and communication firms, has elected Operate A/S, the full service agency based in Copenhagen, as its Danish partner, and now offers coverage throughout the Nordic market.
With a staff of over 30, Operate has built a reputation for "knowledge-based communication", combining deep understanding of its clients' operating environments with specialist skills in communication strategy and delivery.This approach, supported by a strategic recruitment policy and major investment in professional development, has led to Operate's position as one of Denmark's leading communication agencies.
The firm has particular knowledge of such issues as health, agriculture, finance, environment, energy and sustainable development - and offers a range of services, from research, strategy, branding and public affairs to change communication, crisis communication, media management, web communication and graphic design.
Operate has a strong reputation in the public sector, having worked for almost all Danish ministries, some 30 municipalities, a number of regions and international organizations such as UNDP, UNICEF and the European Union.
In the private sector, corporate clients include some of the largest Danish companies working across borders - such as Novo Nordisk, VELUX, ISS and DONG Energy.
President of IPREX EMEA, Christian Hannestad (The Communications Business, Edinburgh), commented: "This is a significant milestone which recognises the importance of the Nordics in a wider international context. We now have the reach and depth required by clients, backed by market-leading partners.
"There is renewed confidence among independent PR firms in our region as they seek a worldwide market for their skills and expertise - and IPREX continues to develop as an active facilitator of their increasingly global strategic vision.
"Operate is a highly respected firm which is helping clients to communicate often difficult issues in relation to complex public agendas. Their international perspective fits perfectly with the IPREX client service approach."
Operate Area Director Kasper Westphal Pedersen said: "International collaboration is the natural next step for Operate. Joining IPREX allows us to provide new services to clients with interests outside Denmark and to help overseas clients inside Denmark.
"Equally important, it has always been our ambition to contribute to the development of the communication business and the services it provides for its clients. IPREX shares that ambition, and this is something which really excites us."
About IPREX
IPREX is one of the world's major corporations of independent public relations and communication firms. Founded in 1983, its 68 partners have 88 offices in North and South America, Europe, the Middle East, and Asia Pacific, with annual revenues of $134m. Its 1,250 professionals provide a comprehensive range of services for some of the world's most successful companies.
IPREX partners in the Nordics are Consilio Kommunikasjon (Norway), Spotlight PR (Sweden), Manifesto Consulting (Finland) and Operate A/S (Denmark).
