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CULTURAL VARIATION AND GLOBAL BRANDING CONFERENCE SET FOR DÜSSELDORF, GERMANY
Speakers from three continents will address the implications for brands as they cross cultural boundaries to win new markets
March 26, 2010
Culture-related communication as the key to market expansion is the main topic at “Win.New.Markets” – the first World Communication Forum, taking place on 20 May 2010 at the Düsseldorf Convention Center, Germany.
Organized by IPREX, the worldwide corporation of independent public relations and communication firms, the conference will feature influential speakers from the United States, Europe and the Far East.
Representing international companies and communication firms they will address the importance of cross-cultural issues in B2B and B2C branding, ranging from differences in image perception between Asian and Western cultures to the ways in which brands can gain additional meanings in new cultural environments.
Speakers will show how global brands successfully establish and manage awareness in different cultures, how brand symbolism can mutate between societies and ways in which international marketers can focus budgets to best effect.
Top speakers
Chairing the conference will be Kathy Tunheim, IPREX Worldwide President, and President and CEO at Tunheim Partners, Minneapolis, who said: “This will be a thought-provoking event, open to all marketers and PR people who need to keep ahead of the curve on cross-cultural branding issues.
“Our Düsseldorf partner, m/e brand communication, has arranged a challenging program, with authoritative speakers representing the Düsseldorf Convention Center, the Jägermeister drinks brand, Schwarzkopf cosmetics and the Cincinnati Regional Chamber, which represents nearly 6,000 businesses.
“They will be joined by experts analysing specific communication aspects of global marketing – from the new rules of engagement in social media to neurocommunication and brand-building strategies in Asia.
“We look forward to learning from our speakers’ experiences, hearing the latest thinking, and networking at the barbecue.”
Details
Location: Messe Düsseldorf / Stockumer Kirchstraße 61 / 40474, Düsseldorf, Germany
Timing: 20 May 2010. Conference begins at 13.00, ends at 18.00, followed by reception and barbecue.
Registration: www.iprex-wcf.com
About IPREX
IPREX is one of the world’s major corporations of independent public relations and communication firms. Founded in 1983, its 69 partners have 89 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenues of $136m. Its 1,280 professionals provide a comprehensive range of services for some of the world’s most successful companies.
