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MADRID’S POWERAXLE JOINS IPREX
May 12, 2010
One of Spain’s leading PR firms, PowerAxle of Madrid, has become a partner in IPREX – the worldwide corporation of independent public relations and communication firms – and will work with Arenalia of Barcelona to cover the Spanish market.
PowerAxle has brought an international perspective to its work since its foundation in 1992 by current CEO Mayte González-Gil, formerly at Burson-Marsteller, and is a long-term active member of ADECEC, the Spanish Association of Communication and PR Agencies.
The company has built its reputation on a combination of high level strategic consultancy and flawless execution designed to deliver a high return on investment for clients. While it does not specialize in any sector, it has particular expertise in healthcare, pharmaceutical, finance, tourism and consumer products.
Clients include: Chicco, DuPont, Europarc, Langenschdeit, Lilly, Nycomed and Transitions.
PoweraAxle has won industry recognition for its prostate cancer work and its campaign promoting non-alcoholic drinks to drivers, while in October 2009 it beat all competition to top the “Client Satisfaction” rankings in a survey of Spanish PR firms conducted by Grupo Consultores.
IPREX EMEA President Christian Hannestad (The Communications Business, Edinburgh) welcomed PowerAxle: "It is exciting to welcome another high profile firm to the IPREX EMEA group. Mayte’s team, with backgrounds in journalism, law, economics and marketing, set incredibly high standards in their work and their client focus fits very well with the IPREX approach.
“Client programs increasingly demand international perspectives and delivery, and the ambitious independent agencies which make up the IPREX EMEA group are reaping the benefits of a serious global footprint.”
Mayte González-Gil commented: “Joining IPREX is an integral part of our business development strategy. It offers us an ongoing exchange of ideas and experience with some of the world’s leading PR practitioners and ensures that our clients have access to high quality communication services worldwide.”
About IPREX
IPREX is one of the world’s major corporations of independent public relations and communication firms. Founded in 1983, its 70 partners have 90 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenues of $137m. Its 1,290 professionals provide a comprehensive range of services for some of the world’s most successful companies.
