ESTONIAN STRATEGIC COMMUNICATION FIRM JUGASTE, LIIVA & SEIMANN JOINS IPREX

March 7, 2011

Continuing its expansion in EMEA, IPREX - the worldwide corporation of independent public relations and communication firms - has recruited Estonian strategic communication company Jugaste, Liiva & Seimann (JLS).

Based in Tallinn, JLS works in internal communication, investor relations, media relations, sponsorship, social media and marketing communication, including brand management. The firm also has an established reputation in crisis communication.

Engaged in both public and private sectors, JLS currently works with such clients as British American Tobacco, Estonian Railways, Microsoft, RSA Insurance, the Estonian Bank Association, UniCredit Bank and the Estonian Maritime Museum.

The three founding partners had all held senior positions on the client side - in banking, media and marketing - before establishing JLS, and place great emphasis on delivering outstanding client service and return on investment.

Executive Director Karin Vene, whose experience includes work with the European Commission and the United Nations, said: "We are very delighted to join a group of high level professionals and share the worldwide experience with our clients. We deeply value the IPREX strategic approach and mindset towards communication and we are looking forward to enriching co-operation."

IPREX EMEA President Christian Hannestad (The Communications Business, Edinburgh) commented: "The Baltic States are increasingly engaged internationally, so we are particularly pleased to welcome JLS to our expanding EMEA group, which now has 32 offices, from Dublin to Dubai.

"We have been very impressed by the team's strategic approach but also by their award-winning creative delivery and in-depth knowledge of the business, political and cultural environment right across the region. Their focus on client service and relationship management is fully aligned with the IPREX mindset and our partners around the world look forward to working with them."

About IPREX

IPREX is one of the world's major corporations of independent public relations and communication firms. Founded in 1983, its 67 partners have 88 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenues of $140m. Its 1,300 professionals provide a comprehensive range of services for some of the world's most successful companies.

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