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IPREX EXPANDS ITALIAN OPERATION AS IMAGEWARE JOINS
October 6, 2011
One of Italy's largest independent communication firms, Imageware, has joined IPREX - the worldwide corporation of independent public relations and communication firms.
To provide a comprehensive IPREX service in the Italian market Imageware joins Lead Communication which joined IPREX in2004 and organized the 2010 EMEA meeting in Milan.
Based in Milan, Imageware employs over 40 professional staff in two divisions:
• PR, digital PR & media relations
• Corporate identity, graphic design, editorial services.
In addition, the firm has two subsidiaries, IMG Internet and Hi-comm, dedicated to web design & web marketing and events management.
Imageware has built an excellent reputation over 25 years and works with world-class clients including Adobe, Amadeus, Beiersdorf, Bridgestone, Canadian Solar, Honeywell, General Electric, Microsoft, Roche, SAP, The Walt Disney Company and Unisys.
According to Marco Franceschi, President of Imageware: "The Italian market is one of the most important in Europe and joining IPREX is for us an additional step toward the internationalization of our structure and our business. Thanks to IPREX we will be able to advise companies of all our target markets and with a global offer."
IPREX President EMEA Christian Hannestad (The Communications Business, Edinburgh) said: "We're delighted to welcome another outstanding firm with a strong market position to the IPREX EMEA team. With 35 offices across the region we are seeing an increasing amount of collaboration between partners, and Imageware's experience and expertise fit well with Lead Communications and the wider network.
"They will enjoy working alongside their peers in some of the most successful independent PR firms in the world."
Anita Lissona, sole director of Lead Communication, remarked: "I am truly glad to share with such an eminent agency as Imageware the job of representing Italy in such a prestigious network as IPREX. I am sure our agencies, different and complementary in many respects, will realize the greatest synergies for PR activities that IPREX clients will plan in Italy".
About IPREX
IPREX is one of the world's major corporations of independent public relations and communication firms. Founded in 1983, its 69 partners have 103 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of US$182m. Its 1,300 professionals provide a comprehensive range of services for some of the world's most successful companies.
