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IPREX EXPANDS INTO MEXICO AS DEXTERA JOINS
December 13, 2011
Dextera Comunicación, based in Mexico City, has joined IPREX - the worldwide corporation of public relations and communication firms.
Founded in 2003 by Silvia Pineda Sibaja and Horacio Loyo Gris, both of whom had worked with multinational PR firms, Dextera has built a fully bilingual team with extensive experience of working throughout Mexico and the Americas - North and South.
The company takes a strategic view of its clients' businesses and focuses on building communication programs designed to deliver measurable results consistently over time.
Its work with high-profile international companies in the entertainment, technology, retail and home improvement sectors has helped to build its extensive experience of working in foreign markets. Clients include Costco, Discovery Networks México, HBO Latin America Group, Interbrand, The Clorox Company and Navistar - plus project work for such companies as Booz & Co and Watchguard.
According to co-owner Horacio Loyo Gris: "We are thrilled to become part of the IPREX network and add value to the operation. Like IPREX, Dextera puts a premium on building strong relationships, and our approach has resulted in a high rate of client retention - we have several clients for whom we have worked uninterrupted for eight years. We look forward to establishing and developing new relationships with our new partners around the world to deliver benefits to their clients and ours."
IPREX Americas President Renzi Stone (Saxum, Oklahoma City) said: "We've spent time with the Dextera team and we're very impressed with the quality of their thinking and implementation. As international companies grow their investments in Mexico, they demand sophisticated strategic communication programs that mirror the work they are doing in the US and other mature markets - and Dextera is exactly the right firm to deal with such demands.
"IPREX now has 53 offices in the Americas group, stretching from Vancouver to Buenos Aires, and we are seeing increasing collaboration between them as our clients take a positive approach to the prevailing economic conditions. So - we are delighted to welcome such a professional firm as Dextera to the team."
About IPREX
IPREX is one of the world's major corporations of public relations and communication firms. Founded in 1983, its 70 partners have 104 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of US$183m. Its 1,400 professionals provide a comprehensive range of services for some of the world's most successful companies.
