WELCOME | MEMBER LOGIN
Login
In The News
|
Connective Tissue for a ‘Glocal’ World April 7, 2010 Kathy Tunheim sees a need for new ways of balancing global scale and local expertise in building brands and reputations. Published in IPRA Frontline |
|
Good News in the Economist January 14, 2010 A brief review of how the PR business is coping with the economic downturn shows some organizations - like IPREX - doing better than others. |
|
Cold Times for America's Ethnic Media September 1, 2009 IPREX member Ron Childs contends that while the ethnic press is being hit by convulsions in the wider media landscape, journalists and public relations practitioners are finding new ways to survive and prosper.This is the description of the news site |
|
You say "Tomato" September 1, 2009 IPREX member Jim Walsh argues that the role of English as the lingua franca of international business can obscure important differences between markets around the world. He also says that when working across languages/cultural borders professional PR people will do well to insist on a goal-driven approach in briefings.This is the description of the news site |
